One of the first challenges faced by organizations considering working with online training and development is to understand what an LMS platform is and if your company needs one. In this text, we will address the corporate education scenarios in which an LMS platform is necessary, and the differences that using, or not using, such a tool will create in your online training strategy.
First, it is important that you answer a question:
Does your company currently need to manage and control the student experience in training or do you just need to distribute your content on a platform?
Our product leader, Diogo Reus, points to this as a key factor in defining when an LMS platform is indispensable. Since her focus is management and not just distribution. Let’s draw some general scenarios to make this idea more tangible, and help you identify your company’s situation, with the help of our educational consultant and co-founder of Mobiliza, Kornelius Eidam.
company needs an LMS platform.
He points out three basic scenarios where a company needs an LMS platform.
Scenario 1 – Employee performance
The first scenario is when your organization’s Training and Development area needs to map the knowledge that is being delivered to employees . A clear example of LMS platform in this scenario is if your company promotes training on safety standards. These could be courses on protective equipment or on accident prevention. As it is about security, of course the company needs to make sure that the professional has finished the content, right?
Other common examples of scenario 1 are when your company has a leadership training program, or training your salespeople on the sales process. All of them require that there is a confirmation of the completion of the course. After all, leaders who do not know the guidelines contained in the training will not be able to make decisions following these same guidelines.
In the above situations, professionals have the obligation to carry out training. However , this scenario of needing to map knowledge can also exist when courses are not mandatory . Think like this, when a company decides to invest in training, it expects to obtain a return in employee performance. Because of this, it may be that your T&D area has made it a priority to understand which courses are improving the team’s performance the most. In this case, management becomes essential as a strategic issue.
Scenario 2 – Training of representatives
The second scenario that we have designed is the formation of partners. If your company works with other companies that represent it in some way, you definitely need to train these channels so that they get to know your culture and products well . In this case, your organization may have an online partner certification program. And of course you would need to control and manage that enablement.
This “Scenario 2” can be seen both in companies that work with a more traditional model, such as an affiliate system, and in companies that adopt a more modern system, such as partner channels. If your organization trains its representatives online, there will be a need to record these trainings to ensure the required alignment. This is a control that has to be carried out on an ongoing basis. After all, we all know that the actions of a scruffy rep can have serious impacts on the company’s brand.
Scenario 3 – Customer empowerment
The third scenario is when your organization feels the need to empower its own customers. This happens when the offered product is more complex . If buyers struggle to understand how to use your product, they may not see value in what your company delivers, or they may overwhelm your support service. When this happens, your company can create a Learning Journey . This is a really cool tool used here at Mobiliza to shape the trainee’s experience in a way that helps retain content and thus avoid forgetting.
The need for control that justifies the investment in an LMS platform arises from this complexity of what needs to be taught. Really empowering the customer to use all the features of your product can bring a lot of demands. Training may need to be divided into modules. Reinforcement content may need to be created. In addition to other actions of the type, which require management.
It is this data that will allow you, for example, to map which groups of customers have the most difficulty, what is the relationship between the level of customer knowledge and the demand they generate for your support team, generating intelligence for your area of training.
So when I DON’T NEED an LMS platform?
All three scenarios above have this data requirement for user experience control in common. This makes it easier to imagine the contexts in which the LMS platform is not necessary, right?!
They are those that only require a solution for the distribution of training, which can be solved in a simpler way. In these cases you have other ways. You can simply shoot an email with the course attached. You can put the courses on the intranet. You can even put a link to the course in a Whats app group.
A common example is when, despite your customers having doubts about using the product, these doubts are simpler. Because of this, they can be solved with specific content. Imagine that an electronics company wants to teach customers about the functionality of their equipment. The organization believes that this will decrease the volume of calls that enter the SAC. If the interest is only in allowing customers to be better informed to reduce situations of misuse, the registration and control options of an LMS platform have less relevance.
It’s important to understand your moment
Observing the context with Mobiliza’s market experience, we realize that in most cases, the difference between a T&D area that has a demand for control and one that doesn’t is timing. That’s because any type of online training is capable of generating intelligence